The following Guest Lectures were held in BBA previous sessions:

BY:- Mr. Abu Obaid, Senior Area Manager, SBI Life Insurance, Lucknow(01 May, 2023)

The guest speaker Mr. Abu Obaid told the importance of Insurance Banking. He told the different types of Insurance plans covered under SBI scheme. He told the importance of insurance banking which is beneficial for society. He told that which insurance plan is best between life Insurance company plans and SBI Life Insurance plans. Banking insurance is a partnership between insurance company & Bank. The session was very useful and full of knowledge for the students.

BY:- Mr. Taran Singhal, Digital Marketing Expert, CADD Centre Lucknow.(18 April, 2023)

The guest speaker Mr. Taran Singhal told the importance of Digital Marketing. He told different techniques of Digital Marketing in practical way. He told the importance of social media such as YouTube, Face book, Instagram, Twitter etc. He told the different techniques of advertising with the help of social media and whatsapp. The session was very useful and full of knowledge for the students.

BY:- Dr.Himanshu Mishra, Associate Professor Jaipuria Institute of Management, Lucknow.(28 March, 2023)

The guest speaker Dr. Himanshu Mishra told the importance of Power of brands for Professional Success. He told the meaning and characteristics of good brands in practical way. He told the basics, types and parts of branding. These parts of branding include identity, meaning, response & relationships. The session was very useful and full of knowledge for the students.

BY:- Dr.S.N.Jha, Director, Indra Gandhi Institute of Co-operative Management, Lucknow.(25 March, 2023)

The guest speaker Dr.S.N.Jha told the importance of Co-operative sector. He told the meaning of Co-operative in practical way. He told to the students that 80% populations are included in Co-operative sector. He told the methods & techniques of Co-operatives. He told the examples of Co-operative sector such as Co-operative Bank,Co-operative societies and Amul etc. The session was very useful and full of knowledge for the students.

BY:- Dr. Vipin Khurana, Professor, IBS, Gurugram (25 July, 2022)

The guest speaker Dr. Dr. Vipin Khurana talked about the tips to write research papers in Scopus indexed journals. He discussed the content with live examples. The session was very useful and full of knowledge for faculty.

BY:- Mr. Vivek Shukla (MD) Wealth Guru Management , LKO. (05 March, 2020)

The guest speaker Mr. Vivek Shukla Wealth Guru Management told about investment opportunities. He told the modern techniques of investments. He told about the prospectives investors and traders. He enriched his presentation with real-life examples from corporate world. He told the importance of fundamental analysis and and technical analysis in current scenaio. He also told the importance of foreign currency like a pound, doller etc.The session was very motivating and full of knowledge for students.

BY:- CA Satish Chandra, (12 Feb, 2020)

The guest speaker CA Satish Chandra told about “An Over view of Income Tax 2020”.He told about the Direct and Indirect tax and Current income tax rates fixed by Central government . He told impacts of budget 2020 on different areas of our country. He explained the provisions involved in Union Budget 2020. He told the recent strategical aspects of Direct and Indirect Tax and its concept adopted by the Central Government. He told over all summary of all income heads in very simple way. The session was very useful and full of knowledge both for students as well as for the faculty members.

BY:- Dr. Prakash singh, Professor , IIM , LKO. (22 October, 2019)

The guest speaker Dr. Prakash Singh, Professor , IIM Lucknow told about what they still don’t teach at B-School . He told the techniques of managerial success in modern era. He told about Socialism ,Capitalism and Black money. He enriched his presentation with real-life examples from corporate world. He also told the importance of entrepreneurship and entrepreneur in current scenaio.The session was very motivating and full of knowledge for students.

BY:- Dr. Pankaj Dhingra , Associate Professor, SRMU, LKO. (14 October, 2019)

The guest speaker Dr. Pankaj Dhingra told about the self Management : A key to Managerial Success. He told the techniques of manegerial success in modern era. He told the characterics and qualities of good manger. He enriched his presentation with real-life examples from corporate world. He also told the importance of entrepreneurship and entrepreneur in current scenaio. The session was very motivating and full of knowledge for students.

BY:- Dr. Rinki Verma , Assistant Professor, SRMU LKO. (09 October, 2019)

The guest speaker Dr. Rinki Verma told about the various approaches used in digital marketing. She told the benefits & functions of online marketing in present scenario. She told about the prospects and challenges generally faced by an entrepreneur involved in a business using digital tools for their business transactions. She told how the public is benefited with the implimentation of digitalisation in the business. The session was very useful and full of knowledge for students and faculty.

BY:- Dr. Alka Singh , Associate Professor, SRMU LKO. (05 October, 2019)

The guest speaker Dr. Alka Singh told about impotance of Public finance. She told the importance & functions of Public finance in current scenario. She told the scope and types of incomes and expenses of Central government and State government. She told importance of the Cannons Principle of Public expenditure. She also told about various types of budgets and its effects. The session was very useful and full of knowledge for students and faculty.

BY:- Mr. Asit Pathak , (Trainer), Director, Digipodium (23 September, 2019)

The guest speaker Mr. Asit Pathak, trainer told about importance of Digital Marketing. He told the importance & functions of Digital Marketing in current scenario. He also told the different types of Digital Marketing. He told about the importance of Social Media Marketing, Web Analytics, SEO Manger, Content Marketing, Block Marketing, Affiliates Marketing, E-mail Marketing, Google ads Specialist & Web Analytics. The session was very useful and full of knowledge for the students.

BY:- Mr. Manish Kumar , Assistant Professor , SRMU (27 August, 2019)

The guest speaker Mr. Manish Kumar told about the Consumer Value Management : A Success Mantra. He told the importance of Consumer Value Management in current scenario. He gave the practical examples of Consumer Value Management relating to organization. He enriched his presentation with real examples from corporate world. He told the process , dimensions and its determinates. He told about product selection, price & brand, value added services and relationships & experiences. The session was very useful and full of knowledge both for students as well as for the faculty members.

BY:- Dr. Vibha Arora, Faculty -IBS Gurgaon. (19/08/2019)

The guest speaker Dr. Vibha Arora told about the “Effective Communication: The Do’s and Dont’s”. She told the importance of Communication in current scenario. She explained the various forms of Communication. She has emphasized the role of Communication relating to practical life. The session was very useful and full of knowledge both for students as well as for the faculty members.